For the first time in his career, superstar Rajinikanth is aggressively promoting his film. He is currently in Mumbai to promote Robo and also holds a special screening for Amitabh Bachchan.
Earlier, for the first time, the star promoted his film on a Tamil television channel and also attended the premiere of the film in Chennai. This is widely discussed in Kollywood circles as the elusive 'King Of Kollywood' has never done any road shows or promoted any of his films till the release of his latest flick Robo. All these years, the superstar had a 'mysterious halo' around him and used to disappear from Chennai at the time of his films release, with his PR managers stating in hushed tones that "the superstar had left for the Himalayas"!
Mr Sudhangan, noted television host Says , "I'm shocked that Rajinikanth is promoting his films like other ordinary stars. I always believed that that the name itself is a brand and is a super saleable commodity. I feel the magic of Rajini works because he is larger than life and needs no television promotion to sell his films."
A Chennai-based marketing executive said, "Today, all major brands need recall value. I feel Rajinikanth is doing exactly what the market demands. Even at this age, he has been able to connect with the upmarket savvy audiences with his disarming ways and frank talk. I hope people are aware that Robot, a dubbed version of a Tamil film and not a straight Hindi film, stood very well against the might of Bollywood's new youth icon Ranbir Kapoor's Anjaana Anjaani that released on the same day. Hats off to Rajini sir as he has taken on Bollywood stars who are born marketing gurus."
According to a Mumbai-based source in a television rating agency, "The build up to Rajinikanth's Robo release and all the hype and hoopla associated with it on its release day in Chennai surpassed the viewership of other major breaking stories like the Ayodhya judgment or the CWG coverage. Even Bollywood heroes have not got this kind of coverage on our news channels! Rajinikanth is truly a pan-Indian phenomenon."
Earlier, for the first time, the star promoted his film on a Tamil television channel and also attended the premiere of the film in Chennai. This is widely discussed in Kollywood circles as the elusive 'King Of Kollywood' has never done any road shows or promoted any of his films till the release of his latest flick Robo. All these years, the superstar had a 'mysterious halo' around him and used to disappear from Chennai at the time of his films release, with his PR managers stating in hushed tones that "the superstar had left for the Himalayas"!
Mr Sudhangan, noted television host Says , "I'm shocked that Rajinikanth is promoting his films like other ordinary stars. I always believed that that the name itself is a brand and is a super saleable commodity. I feel the magic of Rajini works because he is larger than life and needs no television promotion to sell his films."
A Chennai-based marketing executive said, "Today, all major brands need recall value. I feel Rajinikanth is doing exactly what the market demands. Even at this age, he has been able to connect with the upmarket savvy audiences with his disarming ways and frank talk. I hope people are aware that Robot, a dubbed version of a Tamil film and not a straight Hindi film, stood very well against the might of Bollywood's new youth icon Ranbir Kapoor's Anjaana Anjaani that released on the same day. Hats off to Rajini sir as he has taken on Bollywood stars who are born marketing gurus."
According to a Mumbai-based source in a television rating agency, "The build up to Rajinikanth's Robo release and all the hype and hoopla associated with it on its release day in Chennai surpassed the viewership of other major breaking stories like the Ayodhya judgment or the CWG coverage. Even Bollywood heroes have not got this kind of coverage on our news channels! Rajinikanth is truly a pan-Indian phenomenon."
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